Adriana Noreña, vice president of Google Latin America, will take photos ahead of her interview with AFP News Agency on September 24, 2025 in Mexico City.
AI has a bright future in Latin America, but it is struck by a major lack of training.
Speaking to AFP in Mexico, Google’s Vice President of Latin America, Adriana Nona, said that AI adoption rates in Latin America are “close to the US…and the same as in Europe.”
But the “lack of training for people ready to use AI” was a barrier to growth, she said.
“We have a huge lack of talent,” she said.
Research shows that Latinos are relatively optimistic about the possibilities of AI.
However, in Latin America, like in other regions, AI has been accused of dramatically reducing the number of people visiting media companies’ websites for information.
“We haven’t observed a decrease in traffic (to the media sites); we’re keeping our balance,” he claimed that the AI works like a filter and sends “higher quality traffic” to the media sites.
After taking the start of the AI Journey, Google pulled out a dramatic turnaround and became a major player.
Google-Parent Alphabet reported second quarter profit of $28.2 billion. This is mainly spurred by AI.
The AI race has prompted Google and other tech giants to build data centers that house huge servers to store floods of data sucked from billions of smartphones and other connected devices.
In Latin America, the consumption of the center’s large amount of water caused pushbacks.
Last year, the Chilean Environmental Court ordered Google to revise its plans for a $200 million data center that consumes 7 billion liters of water (1.85 billion gallons) of water per year.
In Uruguay, the company was forced to revise plans for the centre, which uses 2.7 billion liters per year.
In both cases, the company agrees to more expensive air cooling technology, which dramatically reduces water use.
“Our goal is for them to become independent and free of emissions soon,” Nona said.
Google and Agence France-Presse signed a five-year agreement in 2021, and the search company agreed to pay AFP a private amount of European content.
©2025 AFP
Quote: AI has a bright future in Latin America despite training deficits: Retrieved from regional Google Chiefs (2025, September 26) September 26, 2025 https://techxplore.com/news/2025-09-ai-bright-future-latin-america.html
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