pepsico CEO Ramon Laguarta recently shared A change in branding within the company’s identity, including a new logo – the first visual transformation in the last 25 years.
PepsiCo is refreshing its corporate identity, including its first new logo in 25 years, to better reflect its evolution and expanding portfolio beyond its flagship soda brand.
In a LinkedIn blog post announcing the changes, CEO Ramon Laguarta said the transformation builds on the company’s ongoing pep+ (PepsiCo Positive) strategy to operate “faster, stronger, and better” across its global businesses.
“Now, we are taking that effort to the next level, focusing more on what matters most to us and accelerating our results,” Laguarta said in a blog post.
PepsiCo’s goal is to increase awareness of a wide range of products, not just its namesake brand. The company says only 21% of consumers can name a PepsiCo brand over Pepsi, making it an “important opportunity to highlight the depth and diversity of our portfolio.”
