Children’s clothing brand Hanna Anderson is looking to improve its digital capabilities. hired Casey Charette will lead those efforts.
As the company’s new chief digital officer, Charette will manage Hanna Anderson’s digital ecosystem and customer experience, with a focus on driving acquisition, engagement and loyalty.
Charette joins the company from GoPro, where he served as the company’s director of direct-to-consumer sales and oversaw its global e-commerce and performance marketing strategy. In that role she helped drive digital growth Deliver customer-centric experiences across international markets.
She previously served as vice president of e-commerce and digital operations at Barnes & Noble, where she drove digital retail strategy and omnichannel execution. Prior to that, he held various leadership roles during his 15-year tenure at Toys R Us and Babies R Us, where he helped drive digital-led growth.
“Casey brings a powerful combination of strategic vision, digital depth and operational leadership,” Hannah Anderson CEO Amy Lapic said in a statement. “Her experience modernizing digital capabilities, developing high-performing teams, and driving performance marketing at scale will be invaluable as we continue to advance Hannah Anderson’s unique digital foundation and explore new ways for our customers to experience our brands.”
This is based on the company’s technology advancement strategy. Last year, Hannah Anderson Hired Mike Frazzini As CTO, support technology development for e-commerce and marketing. In this role, he has strengthened the company’s backend operations, including data infrastructure and technology governance.
Hanna Andersson was founded in 1983 as a DTC sustainable children’s clothing brand. The company’s portfolio offers products for children from newborn to 12 years of age.
