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Home » Ultrahuman bets on redesigned smart ring to win back US market after Oura conflict
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Ultrahuman bets on redesigned smart ring to win back US market after Oura conflict

Bussiness InsightsBy Bussiness InsightsFebruary 28, 2026No Comments4 Mins Read
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Ultrahuman on Friday announced a new smart ring with longer battery life and a redesigned form factor. The Bangalore-based wearables maker is looking to revive its U.S. business, which was disrupted last year by a patent dispute with rival Oura.

Ultrahuman’s third-generation smart ring, the Ring Pro, has a battery life of up to 15 days (compared to 4-6 days for the Ring Air) and is priced at $479. It’s available for pre-order worldwide except in the US, with shipping starting in March.

Ultrahuman’s U.S. operations were suspended in October 2025 after the U.S. International Trade Commission, the federal agency that handles trade disputes, ruled in Oura’s favor in a patent dispute. The ruling prevented start-up companies from importing new ring inventory into the country, although sales of existing retail inventory continued. The blow was huge. The U.S. accounts for about 45% of Ultrahuman’s roughly 700,000 daily active users worldwide, said co-founder and CEO Mohit Kumar.

In August 2025, Ultrahuman also filed another patent infringement suit against Oura in the Delhi High Court, which is still pending.

Meanwhile, to circumvent Oura’s patent, Ultrahuman has developed a new design for the Ring Pro, Kumar told TechCrunch, adding that the device has been submitted to U.S. Customs and Border Protection to ensure it can be legally imported into the country.

Despite the U.S. turmoil, Ultrahuman currently generates about $150 million in annual revenue, Kumar said. The company reported operating revenue of $64 million for the fiscal year ending March 2025. The startup remains profitable after tax, but margins are expected to shrink due to legal costs, tariffs and redesign efforts, he added.

In addition to the new ring, Ultrahuman has introduced Jade, a real-time “biointelligence” system that analyzes users’ health data across devices and services to generate personalized insights and recommendations.

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Kumar said Jade is designed to go beyond a retrospective health overview to provide real-time, actionable guidance.

Ultrahuman Jade AI SystemImage credit: Ultrahuman

“Most AI tools today look back at data,” he says. “Jade is built to react in real time to your health and surface actions you can take.”

Kumar said Jade will be available to all Ultrahuman users, including those with older Ring Airs, and no subscription is required at this time.

Ring Pro features a redesigned heart rate sensing architecture to improve signal quality while you sleep, and a new dual-core processor for enhanced data accuracy and on-device computing. The device can store up to 250 days of health data and is about 5-6% heavier than the Ring Air, which launched in July 2023 for $349.

Ultrahuman also introduces the Pro Charger with up to 45 days of battery life, supports on-the-go charging, and enables faster updates and diagnostics through a direct case connection. This charger also supports wireless charging with Qi, the same standard used in modern smartphones.

Ultrahuman Pro ChargerImage credit: Ultrahuman

Kumar said Ultrahuman’s user base is about 68% female, up from about 65% a year ago, reflecting the company’s aggressive adoption of women’s health features.

Ultrahuman also offers subscription-based services across its extensive health platform, including a coaching and recovery program called PowerPlugs, Blood Vision metabolic panels, Ultrahuman Home, and continuous glucose monitoring products. Subscriptions contribute about 16% of Ultrahuman’s revenue, Kumar said, while BloodVision accounts for about 5% to 6% of the business.

Kumar told TechCrunch that Ultrahuman’s key growth markets include the UK, Canada, Australia and India, with the latter contributing about 8% to 9% of overall revenue after recent investments in local customer support.

Anshika Jain, senior analyst at Counterpoint Research, said global smart ring shipments in 2025 increased by nearly 80% year-on-year, driven by demand for small wearables with advanced sleep tracking capabilities and long battery life. Oura remains in the lead with over two-thirds of the market share, while Ultrahuman remains in second place.

Jain added that future leaders in this category will be defined by sensor accuracy, AI-driven insights, and seamless ecosystem integration.

Navkendar Singh, associate vice president, IDC India, said separate IDC data showed global smart ring shipments grew by about 30% year-on-year to nearly 1 million units in Q3 2025, driven in part by demand for screenless fitness trackers. According to IDC, Ultrahuman captured approximately 25% of the market during the same period.

Founded in 2019, Ultrahuman has raised approximately $55 million to date, with investors including Alpha Wave Incubation, Blume Ventures, Steadview Capital, and Nexus Venture Partners.

Ultrahuman is building additional production capacity to support demand for Ring Pro over the coming months, Kumar said.



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