Juanita’s Foodsthe Mexican-style consumer food manufacturer hires George Miketa to lead the company’s client-facing features. As Chief Customer Officer, he plays a key role in Juanita’s commercial strategy by increasing the customer relationships and brand presence across multiple channels.
Chief Operating Officer Jodie Jordan said in a statement that Miketa was hired for a deep understanding of customer strategy and a track record of building lasting retail partnerships.
Miketa details
Miketa joined the company from Natural Foods Company Sunopta and served as the best customer manager since 2017. LinkedIn. So he integrated the sales team’s efforts and combined the categories of frozen fruit and healthy drinks and snacks to promote double-digit sales growth while expanding customer growth and relevance.
Additionally, he was previously the sales SVP in Treehouse Foods’ baked goods division, spending nearly a decade with the Conagra brand in various business development and sales roles within the company’s snack and private label segments.
