How Digital Brands Group, which makes apparel brands such as Bailey44, DSTLD, Statesside, Sundry, and Avo, next generation technology The use of quantum computing may offer a variety of business optimization opportunities.
By partnering with microsoftWith its cloud-based Azure Quantum platform, the company expects to ultimately benefit from:
Deliver hyper-personalized recommendations through shopper-tailored product discovery.Customer clustering and segmentation provides deeper behavioral insights.Enhanced data protection designed to protect sensitive consumer and transactional information from future quantum threats.
“E-commerce is defined by data: how we protect it, how we optimize it, and how we use it to engage with customers,” Digital Brands Group CEO Hill Davis said in a statement. “Quantum computing has the potential to reshape all three.”
By considering efforts in this area, the technology team can “position the company to lead in secure, intelligent and highly personalized commerce,” Davis said.
This exploration is part of the company’s technology roadmap, which includes further investments in frontier computing, AI, and advanced data protection.
More consumer goods companies are beginning to explore the benefits of this technology. unileverFor example, we are also working with Microsoft; Generation AI High performance computing ready for quantum computing.
Unilever said it was hopeful quantum computing With use cases in consumer product categories such as hair care, decades of lab work are reduced to just days.
