Brian Frantz, chief technology, data and analytics officer, said the initiative will provide the company with real-time data, insights and AI-enabled capabilities to enable “breakthrough personalization” in a more agile way.
“Through this partnership, we are poised to deliver a new level of consumer-centricity and omnichannel shopping experiences,” President and CEO Stéphane de La Faverie said in a statement, adding that this is part of the company’s goal to leverage data, technology and creativity to anticipate consumer needs and “seamlessly connect brand experiences across channels and touchpoints.”
Driving efficiency and personalization in e-commerce
Other consumer companies, e.g. olliealso uses a similar approach. The dog food company has teamed up with Shopify to give you better control over thousands of meal plan combinations tailored to your dog’s nutritional needs, taking into account your dog’s breed, age, weight, allergies, and preferences.
Globe CollaborativeThe sustainable home cleaning, personal care, beauty and pet products retailer and maker of its flagship Grove Co. brand also partnered with the technology company to free up resources and reduce overall operating costs while improving e-commerce, mobile and subscription scalability.
