UK lean meat and dairy producers are being urged to seize fresh export opportunities across Europe as it has become clear that the EU remains a multi-billion dollar power market for the UK.
AHDB’s new report highlights the persistent importance of the bloc as a major UK trading partner, focusing on how to better promote UK produce and position it in a competitive position.
This study covers a variety of important factors, including economic trends, market access requirements, consumer perceptions, and trade barriers.
The newly introduced “Route to Market” section also provides practical guidance for exporters, detailing challenges and expansion opportunities within the EU supply chain, and highlighting the need for products in busy markets.
Between 2022 and 2024, an average of 83% of UK lean meat and dairy exports was doomed to the EU market, highlighting the importance of the region.
In 2024 alone, lean meat exports (including Ofaru) were valued at £1.777 million, of which £1.4 billion was sent to EU countries.
In particular, sheep meat has found strong demand in France (the top British lamb market). There, exports rose 12.8% year-on-year to £330 million.
British dairy exports were similarly focused on the EU. Total dairy exports in 2024 reached £1.8 billion, with over 76% being shipped to EU countries to £1.4 billion.
Overall European lean meat consumption is expected to experience limited growth over the next decade, but the report says the UK is well suited to take advantage of the premium market.
These include high-value beef in France and Italy, halal lamb to expand the French, German and Dutch communities, and niches of premium lamb in Northern Europe.
Meanwhile, per capita cheese consumption in Europe is projected to increase by 5.5% by 2033. Cheese in the UK – Cheddar and locally protected varieties like Stilton are expected to function well amid increasing demand for specialty and value-added dairy products.
Dr Amandeep Kaur Purewal, senior economist at AHDB, admitted that while the UK currently has the capacity to attack trade deals worldwide, “we must not forget our relationship with our number one trading partner, the EU.”
She highlighted the value of consistency and quality in overseas trade. “Long-term relationships and high quality/premium products are key to future export growth in Europe.”
Dr Purewal added that the updated analysis identifies specific areas where UK lean meat and dairy exporters can acquire position. AHDB resources say that “can play a pivotal role in maximizing world-class agricultural opportunities in the EU and the wider European region.”
Gareth Renowden, Head of International Marketing at AHDB, added: “Europe is already the UK’s largest market, but we have identified further opportunities for tax officers highlighted by the latest research.”
