hormel foodThe consumer goods company, which makes brands such as Planters, Skippy and Spam, has created an enterprise-wide chief marketing officer role as part of an effort to strengthen its consumer-centric strategy.
Jason Levine previously served as CMO of PIM Brands. accept a position. He is tasked with scaling efforts across channels and markets using advanced marketing capabilities, including revenue growth management data and enterprise business analytics such as brand and shopper insights.
The strategy aims to strengthen the company’s digital capabilities in marketing and align efforts with brand fuel functions including innovation hubs, consumer and shopper insights, brand diagnostics, e-commerce, digital content and brand communications.
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John GingoMr. Levine, president of Hormel Foods, said he brings deep expertise in global brand building, innovation and digital strategy across well-known brands.
“We are excited to have Jason join us and take on this new role. This is an important step in improving our marketing capabilities and driving growth across all parts of our business,” Gingo said in a statement.
