CGT: How can AI and machine learning be leveraged as enablers to drive critical capabilities across your product launch roadmap, such as accelerating product development cycles, streamlining cross-functional team coordination, and increasing speed to market?
Swanson: For companies that have established a strong data foundation, AI is already having an incredible impact on their ability to accelerate time to market. We believe that companies can leverage AI-powered market intelligence to compare their current assortments to their competitors and gain valuable insights into pricing, discounts, and overall assortment strategies. Not only does this enable you to make data-driven decisions, but it also takes a fraction of the time you would otherwise spend collecting and analyzing data.
We’re also empowering companies to leverage AI to empower their design teams to quickly generate new styles, variations, and markup in seconds instead of weeks. These images can be used across merchandising, sales, and development teams as photorealistic images for both marketing and early prototype reviews.
From there, our intelligent system automatically generates a bill of materials and guides your team through each step of the process. All AI-driven decisions are clearly explained, allowing users to fine-tune and optimize development according to key goals such as cost efficiency and sustainability.
