Robert LoCascio will step down as CEO of LivePerson, a public company known for pioneering web chat in 1997, in 2023 after serving as CEO of the company he founded in 1997.
Advances in generative AI inspired his next project. He calls it technology’s “highest hurdle.” It’s about replicating a human being with a life story and personality. In 2024, he founded Eternos with his own funds. This is a legacy service that allows people to preserve their voices and stories for their loved ones after they pass away. It has now been given a new name and a changed mission.
The startup received significant media attention after its first customer, the terminally ill Michael Bomer, revealed how he worked with Eternos to create a digital replica of himself after spending 25 hours discussing his life, interests, and worldview with Eternos.
As LoCascio set out to build a legacy business, he was surprised to find that most people considering using Eternos weren’t preparing for death.
Eternos has developed the Human Life Model (HLM). It is a framework that uses only personal data, rather than general LLM data, to understand an individual’s unique values, life story, and decision-making characteristics. LoCascio saw an opportunity to leverage this technology to enable individuals to create personal AI for professional and personal use.
The company announced Tuesday that it has rebranded to Uare.ai and raised $10.3 million in seed funding led by Mayfield and Boldstart Ventures.
“We started realizing that big models were taking our data sets and becoming smarter because of us,” LoCascio told TechCrunch. “We don’t have to choose that path. You own the model and can share and monetize it.”
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Uare.ai’s vision is to be a scaling tool for creators and professionals. Because your personal AI model retains all of your personal expertise, you can leverage your digital replica to generate content, handle customer interactions, and even execute projects.
When Uare.ai’s platform launches later this year, individuals will be able to begin their HLM training by responding to Uare.ai’s questions about their lives using text, audio, and even video.
“The first part is to hear a human life story. Where are you from? Tell me a story about your childhood. When you were young, what were the crossroads in your life?” LoCascio said.
Uare.ai then asks the person to submit additional facts about their life, such as information about their occupation. “We blend facts with this human life story and that becomes the model,” he said.
Unlike Character.ai and other chatbots, Uare.ai’s model does not rely on general LLM to fill in the gaps regarding what HLM does not have. “Our AI will say, we don’t know if we can’t answer the question,” Locascio said.
Uare.ai intends to generate revenue through subscription fees or receive a portion of the revenue generated by customers who earn revenue from digital twins.
Another startup developing personal AI is Sequoia-backed Delphi, which has attracted many fans including Arnold Schwarzenegger, allowing others to interact with his replicated knowledge through voice and text.
Navin Chaddha, managing partner at Mayfield, believes Uare.ai has an advantage over competitors because it targets individual professionals such as CPAs. Additionally, LoCascio, a highly successful entrepreneur, is at the helm, he told TechCrunch.
