Katie Williams, former chief marketing officer at Haleon, has been appointed chief marketing officer at JM Smucker, effective March 9.
“We are thrilled to welcome Katie to our company. She brings deep expertise and a strong track record in building leading brands,” Mark Smucker, CEO and chairman of the board of JM Smucker, said in a media release. “I am confident she will help advance our portfolio of premier brands and enhance our world-class marketing capabilities.”
Williams brings more than 20 years of experience building leading brands. Mr. Williams most recently led commercial and brand strategy at Haleon for a broad portfolio including Advil, Sensodyne, Tums, Emergen-C and Centrum.
Williams served as GSK’s U.S. CMO until Haleon spun off from parent company GSK in 2022. Earlier in her career, she held marketing leadership positions at Mondelez International and Kraft Heinz.
“Throughout my career, I have relentlessly focused on driving sustainable brand growth and building high-performing teams, and I look forward to continuing this work at Smucker,” Williams said in a release. “I am honored to have the opportunity to serve as stewards of this impressive portfolio and support this team’s continued success in building brands that consumers love.”
In 2023, the Path to Purchase Institute named Williams one of its Outstanding Women. After that she was named Executive of the Year.
Former JM Smucker CMO Gail Hollander, who had announced her intention to step down, will remain with the organization in an advisory role until April 30th.
JM Smucker’s brands include Folgers, Dunkin’, Cafe Bustelo, Jif, Uncrustables, Smucker’s, Hostess, Milk-Bone and Meow Mix.
This article first appeared on our sister brand P2PI’s site.
