consumer goods company Liquid Death; Hein Celestial Group and kimberly clark is increasing the precision of its promotional strategies by piloting a platform that allows for ongoing optimization of campaigns.
The companies are working with Ibotta to use LiveLift tools to set tiered sales goals and measure and optimize campaigns in real-time for digital promotions. This technology increases the efficiency of the promotion process and provides greater visibility and control over a company’s strategy.
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Benoît Vatel, the company’s chief media officer, said the pilot increased Liquid Death’s sales and accelerated its buying cycle.
”[It] This will enhance our ability to measure incremental revenue growth and ultimately enable us to make better-informed investment decisions on an ongoing basis,” Vatere said in a statement.
The technology company’s recent partnership with Circana will give consumer goods companies access to AI-powered analytics and household growth data, through which they can “fully measure their impact.” promotional campaignalso includes incremental sales that extend beyond the initial promotional period. ”
