As consumer goods companies look to invest in cutting-edge technologies like agent AI, it’s becoming increasingly important to have strong data at the core and to have leadership in place that deeply understands how enhanced data practices can support their integration.
said Ash Athawale, senior vice president of Robert Half’s executive search practice. CGT Data and analytics are driving leadership priorities in the consumer goods industry.
This is not a stand-alone trend replacing traditional roles, but data is increasingly integrated into decision-making across the C-suite. DHe added that ATA-led strategies are leading to an expanded role as companies look to translate insights into operational improvements.
“In some cases, these responsibilities fit naturally into existing roles, but more often they intertwine through collaboration with IT and data and analytics teams,” he says.
Leading CPGs like Mars and Kenvue have recently introduced data-savvy leaders.
There’s still a chance Submit a nomination for CGT’s Data Leadership Award. This award recognizes leaders who are achieving transformative results with their customers, business partners, or within their organizations.
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Mars Two executives were recently promoted and their roles changed to focus on data.
Kristen Deijes, previously the company’s vice president of supply chain, is now senior vice president of analytics, digital and data, overseeing data efforts within the company’s supply chain, commercial and research and development functions, according to the company. linkedin.
Additionally, Mars has promoted Abhijit Dasgupta to Senior Vice President, Global Demand Digital, Data and Analytics at Mars Snacking and CDIO at Mars Retail Group. The new role will oversee data and analytics as part of the company’s digital transformation efforts within its global sales and marketing functions.
These moves will probably be based on Mars’ continued investment in AI. According to Karthikeyan Subramaniam, director of digital experience platforms, Mars is making its employees a little more knowledgeable about AI. “We believe we are not only building AI skills here, but also providing an environment where employees can use AI effectively.”
