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Home » Nestlé USA, Conagra & JM Smacker shifts away from synthetic colors into the industry
Consumer Goods & Services

Nestlé USA, Conagra & JM Smacker shifts away from synthetic colors into the industry

Bussiness InsightsBy Bussiness InsightsJune 27, 2025No Comments2 Mins Read
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Nestle USA, Konagra Brand JM Smucker is also the latest consumer goods company to announce plans to eliminate synthetic additive colours that were previously certified by the US Food and Drug Administration (FDA) from its portfolio.

The three CPG companies have since shared their goals General Mills and Craft Heinz Earlier this month we announced the deadline for similar synthetic dyes.

Earlier this year, Health and Human Services Secretary Robert F. Kennedy Jr. said he wanted to phase out synthetic dyes used to enhance the colour of foods, such as candy and cereal. Already FDA Prohibited Red Dye No. 3 With food and drugs ingested, the agency said it will work with the industry to phase out oil-based synthetic dyes from US food supplies over the next few years.

Nestle USA

Nestle USA Plans to remove synthetic colors from the US food and beverage portfolio by mid-2026. The company said it has been actively removing synthetic colors from its products over the past decade.

Marty Thompson, CEO of NestléUSA, said in a statement that the company is continuously looking for ways to balance nutrition, quality, price and convenience to meet changing consumer preferences.

Also: L’Oreal uses the generated AI to reformulate existing products



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