A shopper carries a Nike bag on Wednesday, December 17, 2025 in San Francisco, California, USA.
David Paul Morris | Bloomberg | Getty Images
nike The company is expected to report earnings after the bell on Thursday, as Wall Street focuses on the company’s progress in reigniting its business.
The sneaker company is just over a year into CEO Elliott Hill’s turnaround strategy, which is focused on growth and regaining market share, clearing old inventory and investing in wholesale relationships.
According to LSEG Consensus Forecasts, analysts expect Nike to report for Q2 2026.
Earnings per share: 38 cents Expected revenue: $12.22 billion expected
The company will hold a conference call with investors starting at 5 p.m. ET as analysts try to gauge trends in holiday demand. Nike stock has fallen more than 11% this year.
In Nike’s fiscal first quarter earnings report, Hill reported several positive developments in the company’s turnaround, citing improvements in wholesale, running and North America. But Hill pointed out that other areas, such as the China division and direct operations, were not performing as well.
Nike expects these headwinds to continue into the new year.
Hill told CNBC in October that the company’s turnaround plan is making progress, but “it will take some time” for it to return to profitable growth.
Sneaker giants have also been hit by tariffs. The company announced in September that it expects the tariffs to cost the company $1.5 billion in its current fiscal year, 2026, and impact gross profit by 1.2 percentage points. This is an increase from the $1 billion and 0.75 percentage point it had expected earlier this year.
The company previously said it expected its gross profit margin to decline 3 to 3.75 percentage points in the second quarter.
Hill said Nike also made a leadership change earlier this month to “remove layers.” The company has announced that Chief Commercial Officer Craig Williams will be leaving the sneaker giant as part of its “Win Now” strategy.
Hill described the revamp as a move “about growth and offense.”
“Taken together, these changes amount to eliminating layers and improving Nike’s position to continue to make an impact in a way that only Nike can,” Hill said in a statement at the time.
The company also reported that its NikeSKIMS partnership with Kim Kardashian’s shapewear brand is off to a strong start, with Hill previously saying there was a “very strong” response to it.
