Spotify and Liquid Death are releasing a limited edition speaker shaped like an urn.

Spotify and Liquid Death have teamed up to launch what may be the wildest product collaboration of the year: the Eternal Playlist Urn, a wireless Bluetooth speaker in the shape of a cremation urn. Yes, that’s right.

The Eternal Playlist Urn is not actually meant to hold ashes, but is a collector’s item with only 150 pieces available for purchase in the United States. For $495, buyers receive a 7-inch x 11.4-inch urn with a built-in Bluetooth speaker in the lid. (The audio quality is questionable, since all the technology is crammed into the lid of this little jar.)

According to Spotify, the urn offers “the world’s first music streaming urn” and makes death “much less boring.” The idea of ​​this product is that even deceased loved ones can continue jamming to their favorite songs forever, or at least that’s the company’s joke.

“Life requires music, and so does the afterlife. That’s why Spotify partnered with Liquid Death to create Eternal Playlist Urn, the world’s first wireless speaker designed to take music to places it’s never gone before,” Spotify said in a blog post.

Once you have your urn, you can create your own eternal playlist on Spotify by answering questions like “What’s your eternal vibe?” or “What ghost noises do you often hear?” Spotify uses your answers and listening history to generate a custom playlist that you can sync directly to your urn’s speakers and share with friends and family.

Spotify hasn’t released a branded smart speaker, but it partnered with IKEA on a portable Bluetooth lamp speaker with Spotify Tap functionality in 2022, marking the company’s second hardware collaboration with another brand. The company also released Car Thing, an in-car entertainment device, but later discontinued sales.

This isn’t the first time Liquid Death has pushed the limits of extreme marketing. The brand is known for its outlandish campaigns, including a life-sized Yeti coffin cooler. While some may find this humor a bit morbid, fans of dark and irreverent comedy seem to be intrigued by the humor. The cooler had more than 800 bidders and sold for $68,200.

Whether you see this as a clever stunt, a funny gag, a tasteless joke, or simply absurdity, the Eternal Playlist Urn is proof of how far brands will go to capture our attention.