Clothing brand Tommy John benefits from AI enablement Product lifecycle management.
Tommy John was founded in 2008 and manufactures and sells innerwear and loungewear through e-commerce and wholesale channels.
As the company expanded its assortment, it sought to streamline its product development operations to address the increased complexity of its products and packaging types, including three-packs.
Since first implementing Centric Software in 2017, the company has increased its SKU volume by more than 200% and now produces more than 3,500 SKUs annually. Tommy John used to take more than 30 minutes to update five bills of materials, but now he can complete the task in about 30 seconds.
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The company also sped up packaging templates and integrated line planning to reduce manual effort and improve decision-making capabilities.
Stephanie Schultz, business analytics manager for Tommy John, said in a statement that whether Tommy John is updating its product hierarchy or launching a new collection, everything can now connect to the central system.
