Attendees at the CG Sales & Marketing Tech Summit had the opportunity to share their insights in the spotlight during a video Q&A session. In these video interviews, they talk about how their companies and partners are improving experiences across the consumer goods industry.
These interviews feature insights such as:
Kirat Anand, Clootrack ConsultantShyam Jayakumar, Twenty20 CEOGauri Sharma, Head of Twenty20 AnalyticsSandeep Sharma, Senior Vice President, Global Head of Retail and CPG, Tech MahindraAnthony Madrigal, VP of Enterprise Sales, ReplyHenry Ho, Co-Founder and Chief Strategy Officer, StoresightRyan Brooks, Storesight Enterprise Account ExecutiveSonia Fife, CPG, Google Cloud Global Leader
Important points
The advice I heard repeatedly was to take a problem-first approach to technology. AI should solve specific identified business needs, rather than being integrated for deployment.
The role of AI has evolved from executing narrow use cases to driving broader functional-level transformation within business functions such as R&D and marketing, resulting in significant time savings and value creation.
Effective AI applications include predicting consumer behavior, real-time image recognition for shelf occupancy analysis, automating administrative tasks, accelerating the generation of marketing campaigns, and more.
Important KPIs for the modern consumer goods industry include shelf inventory (OSA), shelf occupancy, customer lifetime value (CLV), consistency of cross-channel engagement, and speed of converting data into actionable insights.
Engaging the emerging Alpha generation requires a fundamental change in strategy. As a generation that doesn’t see traditional channel silos, brands need to deliver fluid omnichannel experiences that are authentic, purpose-driven, and blend the digital and physical worlds.
