unilever aims to completely reimagine end-to-end operations through advanced analytics, artificial intelligence, and new marketing capabilities.
For this effort, the company will work with Google Cloud over the next five years to build an “AI-first digital backbone to generate demand faster, turn data into actionable insights, and respond to market changes with greater agility.”
This includes leveraging Google’s AI-enabled Vertex platform to improve marketing, brand and product discovery, and measurement, as well as transforming agent workflows and operations to better prepare organizations for AI-driven commerce.
Also: Unilever strengthens marketing oversight
Priorities include:
Overhaul your marketing processes, define new metrics, and improve conversion rates.Migrate all enterprise applications and data platforms to Google Cloud, creating a single, connected environment where Unilever can scale its AI efforts.AI adoption is progressing rapidly across global enterprises.
“Technology is moving to the core of Unilever’s value creation,” Willem Uijen, Unilever’s chief supply chain and operations officer, said in a statement. “Brands are increasingly being discovered and chosen in environments shaped by AI, and we must lead this change.”
Google says this integration is about more than just modernizing legacy systems. Deploy advanced AI models like Gemini to build an enterprise-wide intelligence system that redefines consumer engagement in the consumer goods industry.
