unilever Restructure the marketing function to create a single leader Has greater control over initiatives within the business group.
As a result, Leandro Barreto’s role will expand and he will now be responsible for Unilever’s company-wide marketing strategy. He previously served as chief marketing officer for the company’s beauty and wellness division only. His new title will be CMO of Unilever and Beauty & Wellbeing from January 1st.
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As part of the transition, the company’s chief growth and marketing officer, Esi Eggleston Bracey, will leave Unilever after eight years with the company.
Barreto has 20 years of experience with the company. His tenure includes overseeing Dove’s strategy, co-founding several internal brand incubators, and leading a large-scale digital transformation and innovation pipeline. Throughout his career, Barrett has consistently integrated data analytics to drive market expansion in roles such as Vice President of Global Marketing for Skin Care and Baby Care. linkedin.
Unilever CEO Fernando Fernandez said in a statement that the leadership changes will help “transform Unilever into a true marketing and sales machine.”
Similarly, Hormel created and began hiring for a company-wide marketing leadership role. jason levin As part of our efforts to strengthen our consumer-centric strategy.
