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Home » Walmart addresses food freshness challenges with RFID investment
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Walmart addresses food freshness challenges with RFID investment

ThefuturedatainsightsBy ThefuturedatainsightsOctober 27, 2025No Comments2 Mins Read
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walmart has set a new benchmark for grocery innovation by solving one of the toughest problems in food retail: how to digitally track ambient freshness.

The company is working with Avery Dennison to use breakthrough RFID sensor technology that works in humid, cold environments such as meat cases. — An innovation long thought impossible. The new solution gives every item in the meat, bakery and deli departments a digital ID, allowing store associates to track freshness, rotate items more efficiently and make smarter markdown decisions. — At the same time, it reduces food waste and increases availability in stores.

For grocery stores and fresh food brands, the impact extends far beyond the Walmart aisles. Advances in RFID usher in a new era of automated item-level visibility in categories that have traditionally relied on manual tracking. This represents a major shift in how retailers balance freshness, sustainability, and labor efficiency. — An issue that has become mission-critical across the food retail industry.

“This takes hours a day to minutes,” said Julie Vargas, vice president and general manager of identification solutions at Avery Dennison. progressive grocery store. “Employees can instantly see what needs to be marked down, what needs to be taken out, and what needs to be refilled. This is a game-changer in terms of efficiency, accuracy, and sustainability.”



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