Linda Yaccarino has resigned as CEO of X.
Linda Yaccarino stepped down on Wednesday as CEO of X, a social media platform previously known as Twitter, at the helm of an Elon Musk-owned company.
In a statement posted to the platform, she said she decided to step down following what she described as “two incredible years” leading the company through major transformations.
There was no reason for her exit, but the resignation came as masked artificial intelligence chatbot Glock was sparked by anti-Semitic comments that praised Adolf Hitler and shamed Islam in another post on the X platform.
In a short reply to X’s post, Musk wrote: “Thank you for contributing.”
Yaccarino, a former NBCuniversal advertising executive, has replaced Musk, who has served as CEO of X in June 2023 and has been in the role since his $44 billion acquisition of Twitter in October 2022.
Her appointment came when Musk tried to focus on product development while bringing experienced media managers to restore advertisers’ trust.
Since its acquisition of Mask, the company has faced major challenges, including advertisers leaving and concerns about content moderation policies.
Critics cited X’s violent content, racism, anti-Semitism and increased misinformation.
The background in Yaccarino’s advertising was seen as important for restructuring business relationships.
In her statement, Yaccarino praised the “historic business turnaround” achieved by the X-Team and proposed that the platform enter a “new chapter” with Xai, Musk’s artificial intelligence company.
In March, Xai acquired X in an all-stock deal valued the social media platform at $33 billion, making it a subsidiary of Musk’s AI company.
“X is truly a digital town square for all voices and the world’s most powerful cultural signal,” she wrote, adding, “I will support you while you continue to change the world.”
Jasmine Enberg, an analyst at Emarketer, said being CEO “is always going to be a tough job, Jaccarino has lasted longer than many expect.”
“Faced with mercury owners who didn’t step completely out of the helm and continued to use the platform as a personal megaphone, Jaccarino had to try and run the business while setting fires regularly,” she told AFP.
Jaccarino’s sudden exit “suggests a turning point” in their relationship, even if the reasons are unknown at the moment.
During his tenure, X announced plans for “X Money,” a financial services feature, as part of Mask’s vision to introduce new features such as community notes and crowdsourced fact-checking systems, and convert the platform into “all apps.”
It also coincided with Donald Trump’s support and financial support. Before his recent dropout, Donald Trump saw a massive South African-born billionaire being attacked by the White House as a close adviser to the president.
©2025 AFP
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